Mission and Vision

As the technology giant of Turkey in durableconsumer goods sector, we carry out our activities with a mission of making the“highest quality” accessible to our customers and being a leader in the sectorwe operate in.

We aim at being the most powerful production and technology groupof the world in our sector and achieving a sustainable and controlleddevelopment by focusing on producing high quality consumer products.

We continuously invest on research and development to strengthenour outstanding position in the market. In this regard, we will carry ourcurrent determination to the future.

Europe is still the main target market for us. For this reason, weaim at keeping on monitoring the new trends in the said market to meet the sameand to add new products to our already existing portfolio.

While extending not only our own but also Turkey’s export mapthrough our successful export operations, we expect our sales in Middle East,South America, Australia and North America to make a significant contribution toour growth target. On the other hand, all our activities in the local marketkeep on having major role. 

We aim at increasing our share in the global market consistentlythrough our high production quality, innovative products and rising brandequity. We also aim at extending the share of our “A” brand products. In theupcoming period, we will keep on giving importance to ODM related services.